Promotion

What is the primary goal of the promotional mix?

• To affect consumer purchase behavior

• To inform people about the weather

• To entertain the audience with creative content

• To educate people on historical events

Which of the following is NOT one of the four elements of the promotional mix?

• Advertising

• Personal selling

• Product placement

• Sales promotion

What distinguishes advertising from other forms of promotion?

• It is exclusively online

• It is always free

• It requires direct interaction with the consumer

• It is a paid, non-personal communication

What is the main advantage of personal selling?

• It is the least expensive form of promotion

• It reaches a large audience at once

• It does not require a salesperson

• It allows tailoring the message to individual needs

What is the primary purpose of sales promotion?

• To recruit new employees

• To provide long-term information about a product

• To encourage an immediate purchase

• To build a brand's social media presence

Which of the following is a common method used in sales promotion?

• Coupons

• Press releases

• Billboards

• Blogging

What is the key difference between publicity and public relations?

• Public relations involves direct sales, while publicity does not

• Publicity is not controlled by the company, while public relations is

• Publicity is controlled by the company, while public relations is not

• Publicity is always positive, while public relations can be negative

What is one of the main goals of public relations?

• To build goodwill with the public

• To ensure all advertising is free

• To make sales promotions unnecessary

• To eliminate the need for personal selling

Why might a company choose not to use personal selling?

• It is more expensive on a per person basis

• It reaches too large of an audience

• It requires no training

• It is too effective

What can negative publicity potentially do to a company?

• Improve its brand image

• Increase its stock value

• Hurt the perception people have of it

• Make its products more desirable