Tide Representation Revision

What fashion era does the main image of the 'Tide' advert reflect?

• 1980s

• 1950s

• 1960s

• 1970s

Which famous film star's hairstyle does the 'Tide' advert woman's resemble?

• Betty Grable

• Marilyn Monroe

• Elizabeth Taylor

• Audrey Hepburn

What does the 'Tide' advert suggest women enjoy?

• Reading

• Cooking exotic meals

• Housework and laundry

• Traveling

What decade is the 'Tide' advert trying to entice women back to?

• Domestic roles after World War II

• Workforce roles after World War I

• Educational pursuits in the 1960s

• Political activism in the 1970s

Which theory does the 'Tide' advert reflect by showing women in a domestic fashion?

• Gauntlett's theory

• Van Zoonen's theory

• Paul Gilroy's theory

• Hooks's theory

How does the 'Tide' advert differ from Van Zoonen's theory?

• It highlights women's educational pursuits

• It emphasizes women's independence

• It does not sexualize women

• It focuses on women's professional achievements

What aspect of the 'Tide' advert might reflect Paul Gilroy's theory of post-colonialism?

• Only representing white women

• Highlighting women's empowerment

• Focusing on domestic roles

• Encouraging women to re-enter the workforce

What might audiences have learned from the 'Tide' advert according to Gauntlett and Van Zoonen?

• Ideas for their own identity

• Modern fashion trends

• Historical facts about the 1950s

• Techniques for effective housework

How does the 'Tide' advert align with the concept of the 'ideal' woman in the 1950s?

• By promoting professional careers for women

• By emphasizing women's roles in domestic settings

• By encouraging women to pursue higher education

• By showcasing women in athletic achievements

What societal expectation of women does the 'Tide' advert reinforce according to media studies theories?

• Expectation to be politically active

• Expectation to excel in STEM fields

• Expectation to maintain the household

• Expectation to participate in extreme sports