Super.Human Audience Revision

Which element adds to the feeling of drama and excitement at the beginning of the advert?

• Lots of smoke and dramatic music

• Loud music

• Bright lighting

• Silence

What does the montage of audio commentary over the shots of the woman add to the advert?

• Confusion

• A feeling of tension

• Sadness

• Humour

What conventional item is the woman wearing in bed, and why is it significant?

• A gold necklace

• A pair of glasses

• A sports jersey

• A silk hair cap, familiar to audiences who know about taking care of natural black hair

What does the inclusion of diverse athletes in the advert aim to do?

• Focus solely on the achievements of the athletes

• Showcase the latest fashion

• Help tackle under-representation and make disability more visible and normalised

• Promote a single sport

What criticism did some people have about the representation of disabilities in the advert?

• It was too diverse

• It was too focused on the sports

• It focused too much on obvious disabilities like those confined to wheelchairs

• It only showed athletes without disabilities

How does the advert represent the realities of being a Paralympian?

• By only showing their victories and successes

• By focusing solely on their training routines

• By showing a more diverse and realistic representation including problems, illnesses, and discrimination

• By avoiding any mention of difficulties or challenges

What does the final imagery of the word 'human' emphasise about the athletes?

• Their supernatural abilities

• Their celebrity status

• That they are normal and just like everybody else

• Their financial success

How does the narrative structure of the advert contribute to the audience's understanding of the athletes' journey?

• By showing the athletes in their everyday lives, emphasising their relatability

• By focusing only on the moments of triumph, highlighting their exceptionalism

• By alternating between training and personal moments, showing a holistic view of their lives

• By using a non-linear timeline, confusing the audience

What role does the soundtrack play in shaping the audience's emotional response to the advert?

• It is upbeat throughout, keeping the mood light and energetic

• It changes with the scenes, guiding the audience's feelings from suspense to joy

• It is barely noticeable, having little effect on the audience's emotions

• It consists of a single song, which does not align well with the advert's message

In what way does the advert challenge traditional perceptions of disability?

• By not featuring any athletes with disabilities

• By portraying athletes with disabilities in passive roles

• By highlighting the athletes' abilities rather than their disabilities

• By focusing on the disabilities as a source of inspiration