The Art of Persuasion: Ethos, Pathos, and Logos

Which of the following is an example of Ethos in persuasion?

• Using statistical evidence to support an argument.

• Sharing a personal story to evoke an emotional response.

• Citing a well-respected source to establish credibility.

• Presenting a logical argument with a clear cause and effect.

An advertisement that showcases celebrities using a product is primarily using which persuasive technique?

• Logos

• Pathos

• Ethos

• Kairos

Which of the following best describes Pathos in advertising?

• Using facts and figures to convince the audience.

• Appealing to the audience's sense of right and wrong.

• Evoking emotions to connect with the audience.

• Establishing the speaker's credibility and trustworthiness.

In a debate, a speaker outlines the logical steps of their argument, ensuring each point is clearly connected and supported by evidence. This approach is an example of:

• Ethos

• Pathos

• Logos

• Kairos

When a politician discusses their humble beginnings to connect with voters, they are primarily using:

• Logos

• Pathos

• Ethos

• Kairos

Comparing Ethos, Pathos, and Logos, which is most effective in creating an immediate emotional response?

• Ethos

• Pathos

• Logos

• They are equally effective.

A company's annual report that uses graphs, charts, and detailed analysis to showcase its financial health is primarily using which persuasive technique?

• Ethos

• Pathos

• Logos

• Kairos

Which technique is being used when a speaker references their years of experience in a field to bolster their argument?

• Ethos

• Pathos

• Logos

• Kairos

An advertisement that makes viewers feel guilty about not helping the environment is using:

• Ethos

• Pathos

• Logos

• Kairos

Identify the persuasive technique: A lawyer presents a series of factual evidence and witness testimonies to prove their client's innocence.

• Ethos

• Pathos

• Logos

• Kairos