THE SCIENCE OF BRANDING VOCABULARY

What is the correct definition for the word "ALTERNATIVE"?

• a planned series of actions intended to achieve a particular result

• one of several options

• to draw attention to something important

What is the correct definition for the word "EMPHASIZE"?

• to draw attention to something important

• to use something to your own advantage, especially when used unfairly

• to notice, see, or recognize something

What is the correct definition for the word "ARCHETYPE"?

• widely recognizable, highly original, and unique

• to give someone a quality or characteristic

• a common story pattern or character that occurs over and over in literature

What is the correct definition for the word "INNOVATIVE"?

• a plan or series of actions to achieve something

• to produce a strong feeling, emotion or response

• using new methods or ideas

Because the roads could be closed for construction, Zev knew that he needed to be prepared with a(n) ___ set of directions.

• ALTERNATIVE

• CAMPAIGN

• DIVERT

Alaina quickly ___ that something was wrong when she opened her door and smelled smoke and felt a wave of heat hit her in the face.

• EXPLOITED

• EMPHASIZED

• PERCIEVED

After years of training, Gabe finally landed a job at the ___ restaurant, known for having top chefs and excellent customer reviews.

• ALTERNATIVE

• MARKETING

• PRESTIGIOUS

Hannah ruined her cake because she couldn’t ___ sugar from salt.

• ICONIC

• PORTRAY

• DIFFERENTIATE

The newspaper article said that 3,000 people responded to the question about smartphone usage to generate the ___ published in the article.

• STATISTICS

• TECHNIQUE

• ARCHETYPE

Concern about climate change and the fight to save the planet is becoming more ___ accepted around the world.

• STATISTICS

• UNIVERSALLY

• ICONIC