Game MKT

Which of the following is NOT a typical supply chain member?

• resellers

• customers
  

• 
  intermediaries
  

• 
  government agencies
  

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

• Downstream from
  

• Upstream from
  

• Disintermediated from
  

• Horizontal to

Another term for the supply chain that suggests a sense and respond view of the market is ________.

• supply and demand chain
  
  

• demand chain
  

• channel of distribution
  

• 
  distribution channel
  

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

• value delivery network

• channel of distribution

• supply chain

• demand chain

Most producers today sell their goods directly to ________.

• final users

• final users and marketing members

• intermediaries

• warehouses

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

• channel members

• distributors

• consumers

• manufacturers

Producers benefit from using intermediaries because they ________.

• offer greater efficiency in making goods available to target markets

• bring a fresh point of view to strategy development

• eliminate risk

• are generally backlogged with orders

Intermediaries play an important role in matching ________

• dealer with customer

• supply and demand

• product to region

• information and promotion

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

• time, need, and form

• place, possession, and form

• time, place, and possession

• place, time, and need

Which of the following is NOT a key function that intermediaries play in completing transactions?

• promotion

• information

• matching

• risk taking