Game MKT
Quiz
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Business
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University
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Practice Problem
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Hard
Giang Hiếu
Used 2+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a typical supply chain member?
resellers
customers
intermediaries
government agencies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
Downstream from
Upstream from
Disintermediated from
Horizontal to
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Another term for the supply chain that suggests a sense and respond view of the market is ________.
supply and demand chain
demand chain
channel of distribution
distribution channel
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
value delivery network
channel of distribution
supply chain
demand chain
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Most producers today sell their goods directly to ________.
final users
final users and marketing members
intermediaries
warehouses
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
channel members
distributors
consumers
manufacturers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Producers benefit from using intermediaries because they ________.
offer greater efficiency in making goods available to target markets
bring a fresh point of view to strategy development
eliminate risk
are generally backlogged with orders
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