Marketing

What do students need to understand about the products offered and the needs of the target market?

• Old and outdated

• Common and unimportant

• Expensive and exclusive

• Creative and relevant

What type of business is exemplified in the text?

• Supplier of health and beauty products

• Supplier of electronic products

• Supplier of food products

• Supplier of clothing products

How can a merchant add value to the products offered?

• With innovation

• With cheap prices

• By reducing quality

• By imitating other products

What should businesses ensure to meet customer expectations?

• Low prices

• High quality

• Poor service

• Slow delivery

What should businesses do for the products they offer?

• Reduce product quality

• Sell products online

• Ignore market needs

• Study leading products

How can businesses improve their products?

• Lower the prices

• Enhance the quality

• Ignore customer feedback

• Reduce product variety

Why is it important for students to understand market needs?

• To waste time

• To increase costs

• To improve product design

• To ignore competition

What is a key characteristic of successful businesses?

• Offering outdated products

• Ignoring customer complaints

• Providing unique solutions

• Having limited product range