Ch. 7 Surveys

The percentage of those sampled for whom data are actually collected on a survey is referred to as which of the following?

• non-response error

• rate of response

• sampling rate

• standard rate

• coverage error

  This type of error occurs when the list from which sample members are drawn does not accurately represent the population or the characteristics one wants to estimate with the survey data:

• Non-response error

• Coverage error

• Sampling error

• Standard error

• measurement error

Which of the following is a main drawback of face-to-face interviews?

• Expensive

• Time-consuming

• Low response rate

• A and B

On a survey, Owen is asked to provide information on marital status and gender. Which of the following best describes the type of survey questions Owen is being asked?

• Attitude

• Demographic

• Knowledge

• behaviour

• Personal

Fleur wants to use a survey to find out what Canadians know about the use of cannabis for medicinal purposes. Which of the following survey designs is Fleur most likely to use?

• cross-sectional

• longitudinal

• attitudinal

• medical

• none of these

A survey item that asks a respondent’s age includes the response options “under 20,” “20–30,” “30–40,” and “over 40.” Which of the following best describes a flaw with this survey response item?

• Response options are not exhaustive

• Response options are not mutually exclusive

• Response options are double-barrelled

• Response options prompt telescoping

• Response options are neither exhaustive or mutually exclusive

A survey data collection tool in the form of a series of questions, items, and/or prompts to which a respondent provides the information of interest to the researcher best describes which of the following?

• An in-depth interview

• A citizen’s panel

• A questionnaire

• A longitudinal design

• A between-subjects design

A survey item asks: “Have you ever stolen something from a department store?”, followed by “If yes, were you alone, with one other person, or with more than one other person?”. This survey item best exemplifies which of the following?

• Double-barrelled question

• Negative question

• Biased question

• Contingency question

• None of the above     

Which of the following techniques has helped to address limits to sampling posed by unlisted phone numbers?

• Random digit dialing

• Computer-assisted telephone interviews

• Sampling with phone directories

• Simple random sampling

• Convenience sampling          

A survey item that states “Cannabis is appropriate for recreational and medicinal purposes” best exemplifies which of the following survey question type?

•  Contingency

• Double-barreled

• Negative

• Mutually exclusive

• none of these