Plan de Medios
Authored by Carmen Garcia
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Etapa en la que se identifican los medios de comunicación y se planifica la distribución del contenido.
Plan de Medios
Concepto Creativo
Estartegia
Resultados
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
La estrategia de medios multicanal utiliza distintos canales en simultáneo que contribuyen para impactar a su público objetivo con un mensaje potente.
Verdadero
Falso
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Una buena estrategia publicitaria debe usar únicamente medios digitales.
Verdadero
Falso
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Antes de elaborar un plan de medios debo analizar los siguientes aspectos:
Medios usados por la marca en campañas previas
Medios utilizados por la competencia
Presupuesto disponible
Todas son correctas
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Meta tiene una biblioteca en donde podemos ver los anuncios en circulación en sus plataformas (FB, IG)
Verdadero
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Con la herramienta Monitor Multimedios de Kantar Ibope Media podemos conocer la inversión publicitaria de las diferentes marcas por cada medio.
Verdadero
Falso
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Herramienta que muestra los anuncios que estén haciendo las marcas en Google Ads.
AdMetricks
Semrush
Meta
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