Principles of Business Management Quarterly 2nd semester

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores

• Agent
• Producer
• Retailer
• Wholesaler

Which of the following intermediaries never actually owns the products it promotes and sells

• Agents 
• Retailers 
• Industrial users
• Wholesalers

Which of the following services would be distributed by a producer to agent to consumer channel

• Health care
• Income tax preparation
• Travel planning
• Vehicle repair

Wal-Mart, Domino’s Pizza, and Avis Rent-a-Car are examples of

• agents
• industrial distributors
• retailers
• wholesalers

Packaging milk into smaller containers to meet the demand of people who live alone is an example of

• form utility
• possession utility
• time utility
• place utility

Offering coupons or sale prices for a product provides 

• form utility
• possession utility
• time utility
• place utility

Utility is the

• benefit or satisfaction that a person gets from the consumption of a good or service
• measure of how useful a resource is in the production process
• measure of productivity associated with a good or service
• economic term for consumption possibilities

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Which key word best describes the phrase "intangible products"

• Good
• Item
• Service
• Thing

How does marketing help consumers?

• Lowers prices due to competition

• Increases prices

• Less options