Identifyingand targeting attractive market segments

What is the process of splitting customers or potential customers within a market into different groups?

• Market segmentation

• Differentiation

• Positioning

• Targeting

Which type of segmentation uses variables like age, education, income, and gender to group customers into segments?

• Demographic segmentation

• Behaviouristic segmentation

• Geographical segmentation

• Psychological segmentation

What is the practice of clustering customers according to their understanding of uses for and responses to products and services?

• Needs-based segmentation

• Behaviouristic segmentation

• Psychological segmentation

• Demographic segmentation

Which segmentation type is based on personality attributes, motives, and lifestyles?

• Geographical segmentation

• Psychological segmentation

• Behaviouristic segmentation

• Demographic segmentation

What is the approach where each solution for a customer is unique and tailored to their needs?

• Market segmentation

• Permission marketing

• Mass customisation

• One-on-one marketing

Which targeting strategy focuses on avoiding direct competition with large competitors and concentrating on a single substantial segment?

• Niche or concentration strategies

• Growth market strategies

• Differentiated marketing strategies

• Mass marketing strategies

It uses buyers’ preferences as the basis for segmentation.

• Needs-based segmentation

• Demographic segmentation

• Segmentation by product, service and channel

• Behaviouristic segmentation

Customers are often grouped according to the organisation's offerings

• Psychological segmentation

• Needs-based segmentation

• Segmentation by product, service and channel

• Mass customisation

Targets the total market with one undifferentiated offering.

• Growth market strategies

• Mass marketing strategies

• Differentiated marketing strategies

• Differentiated marketing strategies