Chapter 9 Pricing

Which of the following are the major pricing strategies?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

Which pricing strategy uses the

buyers’ perceptions of value rather than seller’s cost?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

Which pricing strategy involves setting prices based on the costs for producing, distributing and selling the product plus a fair rate of return for its effort and risk?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

Which pricing strategy involves setting prices based on competitors’ strategies, costs, prices and market offerings?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

Which of the following are the internal factors that influence price decisions?

• Market and demand

• Overall marketing strategy, objectives, and mix

• Economy

• Organizational considerations

• Impact on other parties in its environment

Which of the following are the external factors that influence price decisions?

• Market and demand

• Overall marketing strategy, objectives, and mix

• Economy

• Organizational considerations

• Impact on other parties in its environment

Which of the following market consists of many buyers and sellers trading in a uniform commodity and no single buyer or seller has much effect on the going market price?

• Pure competition market

• Monopolistically competitive market

• Oligopolistic market

• Monopoly

Which of the following market consists of many buyers and sellers who trade over a range of prices rather than a single market price because sellers can differentiate their offers to buyers?

• Pure competition market

• Monopolistically competitive market

• Oligopolistic market

• Monopoly

Which of the following market consists of only a few large sellers and each seller is alert and responsive to competitors’ pricing strategies and marketing moves?

• Pure competition market

• Monopolistically competitive market

• Oligopolistic market

• Monopoly

Which of the following market is dominated by one seller?

• Pure competition market

• Monopolistically competitive market

• Oligopolistic market

• Monopoly