Satisfying Customer Needs

What is the fundamental goal of marketing?

• Increasing production costs

• Satisfying the needs and wants of customers

• Expanding the workforce

• Maximizing profits

What is the first step in satisfying customer needs and wants?

• Analyzing consumer behavior

• Expanding distribution channels

• Designing new products

• Setting competitive prices

What role does pricing play in satisfying customer needs?

• It only affects product development

• It is crucial in satisfying customer needs

• It helps in building customer relationships

• It has no impact

What is the purpose of promotional activities in marketing?

• To increase production costs

• To create awareness and generate interest in products/services

• To limit distribution channels

• To reduce customer preferences

Why is building customer relationships important in marketing?

• To ignore customer feedback

• To engage and retain customers

• To decrease customer loyalty

• To increase competition

What is the significance of continuous improvement in marketing?

• It has no impact on customer satisfaction

• It allows marketers to consistently enhance their offerings

• It leads to a decrease in customer loyalty

• It helps in reducing customer expectations

What do marketers do to understand customer needs and wants?

• Conduct market research and analyze consumer behavior

• Ignore customer feedback

• Avoid data analysis

• Set random prices

How do marketers ensure that products align with customer expectations?

• By avoiding distribution channels

• By setting high prices

• By ignoring customer preferences

• By working closely with product development teams

What is the goal of pricing strategies in marketing?

• To decrease customer satisfaction

• To limit promotional activities

• To find the right balance between offering a competitive price and ensuring profitability

• To increase production costs

Why is it important to make products easily accessible to customers?

• To increase customer satisfaction

• To reduce customer loyalty

• To avoid distribution channels

• To complicate the purchasing process