chap 3.GLM

 It follows a decentralized market approach and designs a marketing strategy for each market individually. It is __________ 

• Regiocentric Orientation
• Ethnocentric Orientation
• Geocentric Orientation
• Polycentric Orientation

_____ assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country 

• Analogy
• Expert opinion
• Government opinion
• None of the above

Which of the following staffing approaches will be most effective for a firm that is pursuing a transnational strategy? 

• An internal staffing policy
• A geocentric staffing policy
• A polycentric staffing policy
• An ethnocentric staffing policy

Domestic marketing is __________ 

• Still focus on the domestic market but start to export via indirect or direct exporting
• Standardization of the GMS base on the similarities on a global scale, global products with local variations
• Only focus on the domestic market, home country
• Localize the marketing activities based on the customer needs in each country

When evaluating expatriates, home-country managers usually rely on ______ 

• the manager's ability to develop cross-cultural awareness.
• the ability of the expatriate to work with local managers.
• hard data such as market share.
• a set of subjective criteria such as interpersonal skills

International country-by-country marketing use __________ approaches 

• Geocentric orientation
• Polycentric orientation
• Regiocentric orientation
• Ethnocentric orientation

Referring the global expansion strategies, offering products virtually unchanged in markets outside of the home country is the definition of ___________ 

• extension
• adaptation
• adaptation
• creation

A firm using a polycentric staffing policy ___________ 

• is less likely to suffer from cultural myopia.
• will most likely follow an ethnocentric strategy.
• seeks the best people for key jobs throughout the organization, regardless of nationality.
• is likely to have improved communication between host-country managers and parent-country managers.

Which is not the type of marketing of global marketing?

• Integrate sourcing and production with marketing
• Modify marketing strategy
• Allocate resources to achieve portfolio balance and growth
• Coordinate marketing mix across countries and regions

The brands that have achieved success in a single national market are _________ 

• global brands
• international brand
• none is correct
• local brands