chap 3.GLM

chap 3.GLM

University

25 Qs

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chap 3.GLM

chap 3.GLM

Assessment

Quiz

Professional Development

University

Practice Problem

Easy

Created by

Nguyen Doan Hanh Linh

Used 3+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

 It follows a decentralized market approach and designs a marketing strategy for each market individually. It is __________ 

Regiocentric Orientation
Ethnocentric Orientation
Geocentric Orientation
Polycentric Orientation

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____ assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country 

Analogy
Expert opinion
Government opinion
None of the above

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following staffing approaches will be most effective for a firm that is pursuing a transnational strategy? 

An internal staffing policy
A geocentric staffing policy
A polycentric staffing policy
An ethnocentric staffing policy

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Domestic marketing is __________ 

Still focus on the domestic market but start to export via indirect or direct exporting
Standardization of the GMS base on the similarities on a global scale, global products with local variations
Only focus on the domestic market, home country
Localize the marketing activities based on the customer needs in each country

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When evaluating expatriates, home-country managers usually rely on ______ 

the manager's ability to develop cross-cultural awareness.
the ability of the expatriate to work with local managers.
hard data such as market share.
a set of subjective criteria such as interpersonal skills

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

International country-by-country marketing use __________ approaches 

Geocentric orientation
Polycentric orientation
Regiocentric orientation
Ethnocentric orientation

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Referring the global expansion strategies, offering products virtually unchanged in markets outside of the home country is the definition of ___________ 

extension
adaptation
adaptation
creation

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