E-Commerce

What are the common revenue streams for e-commerce businesses?

• Advertising and Subscription

• Transaction fee and Sales

• Portal and Affiliate

• Service provider and Free/Freemium

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

• B2B

• B2C

• C2C

• C2B

Shutterstock is known primarily for its use of which of the following business models?

• B2B

• B2C

• C2C

• C2B

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

• community

• email

• social media

• offline media

What are the advantages of using digital marketing strategies?

• Increased brand visibility and customer engagement

• Cost-effective advertising and targeted audience reach

• Enhanced customer data analytics and personalized marketing

• Improved conversion rates and ROI tracking

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

• exchange.

• marketspace.

• online marketplace

• e-hub.

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

• Ubiquity

• Personalization / customization

• Richness

• Interactivity

What is a key factor to consider when selecting the right technology for an e-commerce platform?

• Ensuring the technology is cost-effective and scalable

• Implementing the latest trends in web development

• Utilizing social media marketing strategies

• Offering a wide variety of payment options

What does M-Commerce refer to?

• Buying and selling of goods and services through landline phones

• Buying and selling of goods and services through physical stores

• Buying and selling of goods and services through desktop computers

• Buying and selling of goods and services through mobile devices

What are the key features of m-commerce and how do they benefit businesses?

• Real-time transactions and personalized marketing

• Enhanced customer engagement and location-based services

• Mobile payment security and social media integration

• Mobile shopping convenience and push notifications