SERVMARK - CHAPTER 2 - QUIZ

SERVMARK - CHAPTER 2 - QUIZ

University

20 Qs

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SERVMARK - CHAPTER 2 - QUIZ

SERVMARK - CHAPTER 2 - QUIZ

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

KRISEL IBAÑEZ

Used 17+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

Who first used the phrase 'marketing mix'?

Philip Kotler

Peter Drucker

Neil H. Borden

Michael Porter

2.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

Which elements were summed up by McCarthy into the 4Ps of marketing mix?

Product, Promotion, Process, People

Price, Place, Promotion, Physical Evidence

People, Process, Physical Evidence, Price

Product, Price, Place, Promotion

3.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

What are the seven Ps in the marketing mix for services?

Product, Price, Place, Promotion, Process, Packaging, Physical Evidence

Product, Price, Place, Promotion, Packaging, Publicity, People

Product, Price, Place, Promotion, People, Process, Physical Evidence

Product, Price, Place, Promotion, People, Packaging, Process

4.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

What is the main role of pricing in services marketing?

Direct bearing on sales and profits

Improving customer service

Creating brand awareness

Enhancing employee satisfaction

5.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

What is the importance of physical evidence in services marketing?

Reducing operational costs

Building strong association in customers' minds

Enhancing technological capabilities

Increasing employee productivity

6.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

What is the significance of personal selling in services marketing?

Utilizes mass media for promotion

Involves personal interaction between service provider and customer

Targets international markets

Focuses on online advertising

7.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

What is the key factor in determining the success of the marketing of a service?

Exclusive distribution channels

Continuous coordination between marketing and operations

High pricing strategy

Extensive advertising campaigns

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