MKT1093 TOPIC 4 - CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOUR

Individuals and households that buy or acquire goods and services for personal consumption

make up the (a)   .

The buying decision process starts with (a)   , in which the buyer spots a problem.

Donna wants to buy a new coat. During the (a)   stage of the buyer decision process

she will ask her friends to recommend stores that sell good quality winterwear clothing. She

will also go through newspapers and magazines to look out for offers and sales on coats.

Marketers describe the way a consumer processes information to arrive at brand choices

as (a)   .

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He

wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the (a)   stage of the buyer decision process.

After the purchase of a product, consumers will be either satisfied or dissatisfied and

engage in (a)   .

The relationship between the consumer's expectations and the product's (a)  

determines whether the buyer is satisfied or dissatisfied with a purchase.

(a)   is(are) the most basic cause of a person's wants and behavior.

Each culture contains smaller (a)   , or groups of people with shared value systems based on common life experiences and situations.

(a)   are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.