2024 Final Exam

The marketing manager sets the overall direction of ___________.

• advertising

• marketing

• sales

The economic environment refers to __________factors.

• economic

• microeconomic

• macroeconomic

___________ managers use unpaid media - often on the Internet - to communicate with customers.

• Advertising

• Marketing

• Website

Advertising spending is now over ___________ and is projected to continue to grow.

• 200 billion

• 200 million

• 500 million

The _________________ has the power to control unfair or deceptive business practices.

• Financial Trade Commission

• Federal Trade Commission

• Federal Economic Commission

Increase in sales is the end result of ___________.

• guidelines

• marketing

• advertising

___________ advertising tries to develop selective demand for a specific brand.

• Competitive

• Marketing

• Institutional

FTC __________ now make celebrity endorsers liable for false statements for a specific brand.

• guidelines

• endorsements

• promotions

_______ ________ is an example of a sales promotion method.

• Sales product

• Advertising product

• Display product

_________ advertising tries to keep the product's name before the public.

• Institutional

• Competitive

• Remind