MH32-4.01 SEM 2 Study Guide

The basis for the licensing process is

• manufacturing.
• sponsorship.
• trademarked property.
• the fans.

Which of the following is an example of branded merchandise:

• Cristiano Ronaldo cleats
• NCAA Allstate Sugar Bowl
• LeBron James jersey
• Nike sweatshirt

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of

• licensing.
• sponsorship.
• retailing.
• branding.

Gatorade pays a fee to Michael Jordan to appear in its television commercials. This is an example of

• licensing.
• sponsorship.
• endorsement.
• branding.

Which of the following companies is a licensor that holds the rights to trademarked property:

• Champ’s Sporting Goods
• The New York Yankees
• adidas
• Upper Deck

A company that manufactures products using trademarked property is known as a

• licensee.
• licensor.
• retailer.
• union.

Which of the following is a licensee:

• Monday Night Football
• The Masters Tournament
• Wrigley Field
• Nintendo

Which of the following is an example of a licensed product:

• NASCAR earrings
• Converse shoes
• Wheaties cereal box featuring an athlete
• John Deere Classic golf tournament

The main benefit of being a licensor is

• public relations.
• trademark protection.
• market expansion.
• profits.

Collegiate athletic departments use their licensing income to

• pay players’ salaries.
• build up scholarship funds.
• support charities.
• pay taxes.