MidExam: Mktg. Mgt.

Is the identity and story of a company that makes it stand out from competitors that sell similar products or services.

• Brand positioning

• BRANDING

• Brand

• Value-Based Positioning

Refers to the unique value that a brand presents to its customer

• BRANDING

• Brand

• Value-Based Positioning

• BRAND POSITIONING

Highlighting specific features or attributes of the product or service that set it apart from competitors.

• Value-Based Positioning

• Features-Based Positioning

• Problem and Solution-Based Positioning

• Parent Brand Driven Positioning

The solution to a specific problem or need faced by consumers, emphasizing how the brand addresses and resolves the problem.

• Problem and Solution-Based Positioning

• Value-Based Positioning

• Features-Based Positioning

• Lifestyle Positioning

Based on the reputation, values, or associations of its parent brand, leveraging existing brand equity to create credibility and trust.

• Value-Based Positioning

• Problem and Solution-Based Positioning

• Lifestyle Positioning

• Parent Brand Driven Positioning

It provides to customers, emphasizing quality, affordability, or other perceived benefits.

• Value-Based Positioning

• Features-Based Positioning

• Problem and Solution-Based Positioning

• Experience-Based Positioning

Emphasizing how the brand addresses and resolves the problem.

• Features-Based Positioning

• Problem and Solution-Based Positioning

• Experience-Based Positioning

• Parent Brand Driven Positioning

Including customer service, convenience, and the overall interaction with the brand.

• Problem and Solution-Based Positioning

• Lifestyle Positioning

• Experience-Based Positioning

• Parent Brand Driven Positioning

Align with the aspirations and values of the target audience, creating an emotional connection beyond the product or service itself.

• Problem and Solution-Based Positioning

• Lifestyle Positioning

• Parent Brand Driven Positioning

• Experience-Based Positioning

Highlighting specific attributes of the product or service that set it apart from competitors.

• Features-Based Positioning

• Value-Based Positioning

• Experience-Based Positioning

• Problem and Solution-Based Positioning