Enya Umanzor Quiz

What is a Brand Advocate?

• Someone who does not interact with any posts

• Followers who genuinely love your product and advocate for you

• Followers who consistently engage with almost every post

• Followers who stay up to date on all trends and topics of their interest

Which type of follower is known for consistently engaging with almost every post through likes, comments, or shares?

• The Brand Advocate

• The Loyal Follower

• The Lurker

• The Born Follower

What are Lurkers known for in social media?

• Engaging across networks

• Having a big following

• Not interacting with any posts but still being influenced by them

• Staying up to date on all trends and topics of their interest

What is a key characteristic of a Born Follower?

• They generate positive hype around your brand

• They have a big following

• They follow their industry intensely and are good for feedback on new products

• They advocate for you online and in person

Why are followers important for an influencer's reach and visibility?

• Followers decrease the influencer's reach and visibility.

• Followers have no impact on the influencer's reach and visibility.

• Followers are the primary source of revenue for influencers.

• The more followers an influencer has, the wider their reach and visibility becomes.

What is one of the ways influencers can monetize their content?

• By decreasing the number of sponsored posts.

• Through sponsored posts, affiliate marketing, partnerships, and collaborations.

• By sharing content without promoting any products or services.

• By not engaging with their community.

What does community building among followers lead to for an influencer?

• Decreased loyalty and support from followers.

• Increased loyalty and support from followers, who may advocate for the influencer.

• A decrease in the influencer's ability to monetize their content.

• A smaller following and less valuable exposure to brands.

Which of the following is a weakness of influencer marketing?

• Effective reach

• Saturation of the market

• Niche markets

• Long-term partnerships

What opportunity do micro-influencers offer to brands?

• They always want a huge following

• They provide inconsistent performance

• They have a very engaged fanbase despite not having a huge following

• They are prone to negative publicity

Who are considered "Fanatics"?

• People who are indifferent to brands

• Avid consumers of a brand who follow it closely

• Individuals who create viral content

• People who occasionally use products from a brand