Chap 6 Vocab review

the coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service

• Personal selling

• Indirect channel

• Channels of distribution

• Supply Chain Management

an important component of supply chain management that involves the locations and methods used to make products and services available to customers

• Channels of distribution

• Distribution

• Supply Chain Management

• Physical distribution

routes that products and services take from the time they are produced to the time they are consumed

• Channels of distribution

• Direct channel

• Press release

• Physical distribution

a distribution channel that moves the product directly from the manufacturer to the consumer

• Indirect channel

• Channels of distribution

• Direct channel

• Physical distribution

a distribution channel that uses intermediaries, such as agents and wholesalers, to move products between the manufacturer and the consumer.

• Public relations

• Direct channel

• Indirect channel

• Advertising

includes transportation, storage, handling, and packaging of products within a channel of distribution.

• Physical distribution

• Distribution

• Publicity

• Sales promotion

a paid form of communication sent out by a business about a product or service; it keeps a product or service in the public’s eye by creating a sense of awareness and helps the business convey a positive image

• Mass media

• Advertising

• Personal selling

• Sales promotion

a written statement meant to inform the media of an event or product.

• Publicity

• Public relations

• Rebate

• Press release

any means of communication that reaches very large numbers of people.

• Publicity

• Mass media

• Rational buying decisions

• telemarketing

a nonpaid form of communication that calls attention to a business through media coverage.

• Visual marketing

• Public relations

• Publicity

• Direct channel