Fear Appeals NCWU

What is the primary goal of a fear appeal?

• To inform people about problems

• To make people feel guilty about their current behavior

• To create fear/anxiety about an outcome

• To make people feel empathy towards another group of people

Fear appeals are widely used and uncontroversial.

• True

• False

According to the EPPM, fear appeals work best if ____ information is included.

• Efficacy

• Scientific

• Statistical

• Humorous

________ is a person's belief that a given problem is likely to affect them.

• Perceived severity

• Perceived susceptibility

• Perceived benefits

• Perceived barriers

What happens if the threat appraisal is high?

• The message is accepted

• The message is rejected

• The recipient moves on to efficacy appraisal

• None of the above

_______ is someone's confidence that they can successfully carry out an action.

• Response efficacy

• Self-esteem

• Self-efficacy

• Response trust

What happens if the efficacy appraisal is low?

• The message is accepted

• The recipient experiences high levels of fear and rejects the message

• The recipient is so confident that they ignore the message

• None of the above

Ultimately, the EPPM says a fear appeal will be accepted and behavior is likely to change if...

• Threat appraisal is low and Efficacy appraisal is low

• Threat appraisal is high and efficacy appraisal is low

• Threat appraisal is high and efficacy appraisal is high

• Threat appraisal is low and Efficacy appraisal is high