History of Media Literacy- Part 2

What was the first mass media according to the text?

• Newspaper

• Radio

• Television

• Internet

Who theorized that the way we communicate is more important than what we communicate?

• Marshall McLuhan

• David Buckingham

• Stanley Cohen

• Martin Luther

What is the set of skills required to use digital media called?

• Protectionism

• Digital literacy

• News literacy

• Media literacy

What is the term used for the reaction of the public to a perceived threat to social norms?

• Moral panic

• Cultural defensiveness

• Political defensiveness

• Media literacy

Which medium was a big target of protectionism according to the text?

• Television

• Internet

• Radio

• Newspaper

What is the focus of moral defensiveness in media literacy?

• Content of media

• Analyzing media

• Evaluating media

• Access to media

Who described protectionism as having different forms such as cultural defensiveness and political defensiveness?

• David Buckingham

• Marshall McLuhan

• Martin Luther

• Stanley Cohen

What is the term used for the set of skills needed to navigate news media specifically?

• News literacy

• Digital literacy

• Protectionism

• Media literacy

According to the text, what is the important part of a message according to Marshall McLuhan?

• The length of the message

• How its delivery changes our relationship to the outside world

• The medium used

• The content itself

What is the modern shift in media literacy focused on according to the text?

• Empowering students to use media

• Protecting consumers from media messages

• Analyzing and evaluating media

• Access to media