12A_Formative Assessment

What does SWOT analysis evaluate?

• Only external threats

• Only external opportunities

• Only internal strengths

• Both internal strengths and weaknesses, as well as external opportunities and threats

What are the internal factors considered in SWOT analysis?

• Cultural norms and demographics

• Resources, capabilities, and limitations

• Government policies and regulations

• Market trends and competition

Which stage of the consumer decision-making process involves actively seeking information about potential tourism products or services?

• Problem / Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

What is the purpose of market segmentation?

• To increase competition

• To divide a market into distinct groups of buyers with different needs

• To focus only on internal strengths

• To eliminate external threats

Which of the following is NOT an example of a technological factor in PEST analysis?

• Technological advancements

• infrastructure

• social attitudes

• innovation

During which stage of the consumer decision-making process do consumers compare destinations, attractions, tour packages, accommodations, and experiences?

• Problem or Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

Which factor in PEST analysis refers to government policies, regulations, and stability?

• political factors

• economic fatcors

• socio-cultural factors

• technological factors

What stage in the consumer decision-making process involves recognizing a need or desire to engage in a tourism-related activity or experience?

• Information Search

• Evaluation of Alternatives

• Problem or Need Recognition

• Post-purchase Evaluation

Which of the following is NOT a socio-cultural factor in PEST analysis?

• cultural norms

• demographics

• economics conditions

• social attitudes

What is the primary focus of targeting in marketing?

• Identifying external opportunities and threats

• Evaluating internal strengths and weaknesses

• Selecting one or more market segments to focus on

• Analyzing technological advancements