MLQ6 Influence & Persuasion: Crash Course Media Literacy #6

What are the catchy tunes used in commercials to make you remember them called?

• Ballads

• Anthems

• Jingles

• Choruses

Who is considered one of the pioneers of advertising, known for exploiting basic human needs?

• John Watson

• Abraham Maslow

• Edward Bernays

• Sigmund Freud

What hierarchy did Abraham Maslow identify?

• Hierarchy of Demands

• Hierarchy of Desires

• Hierarchy of Wants

• Hierarchy of Needs

Which of the following is NOT a persuasive quality according to the text?

• Likeability

• Consistency

• Authority

• Popularity

What is the main purpose of propaganda?

• To promote a certain point of view

• To inform

• To entertain

• To educate

What is a false dilemma in advertising?

• Presenting too many choices

• Showing a limited number of choices

• Offering only one choice

• Not offering any choices

What does PR stand for?

• Private Relations

• Public Relations

• Private Response

• Public Response

What is the slogan 'Because you're worth it' associated with?

• A clothing line

• A hair dye brand

• A fast-food chain

• A luxury car brand

What type of fallacy is an appeal to emotions?

• Red herring

• False dilemma

• Traditional wisdom

• Appeal to emotions

What is the primary goal of advertising?

• To entertain the audience

• To persuade people to buy products

• To provide free information

• To support charitable causes