BRAND POSITIONING

WHAT IS BRAND POSITIONING?

• Personality of the Brand

• Engagement and Sustainability

• Durability and Engaging

• Emotion and Motivation

Brand personality refers to the human traits and characteristics associated with a brand. It helps create an?

What is Positioning statements?

• Engaging statement

• communicates the unique value proposition

• arrogance and elitism

• luxury and satisfaction

How many zone in brand positioning?

• 5

• 6

• 3

• 4

Which are the gaps in the Market Place?

• Functional Benefits

• Emotional Benefits

• Communication Benefits

• Marketing Benefits