
mkt101 c13b
Authored by Nguyen HCM)
Business
University
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A retailer& ________ should differentiate the retailer while matching target shoppers expectations. One strategy is to offer merchandise that no other competitor carries.
A) agent
B) broker
C) product assortment
D) environment
E) distribution strategy
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
costco surprise offerings of seconds, overstocks, and closeoutsoccasionally including
diamondsis an example of how a retailer can differentiate itself through ________.
A) product assortment
B) services mix
C) experiential retailing
D) store atmosphere
E) high-low pricing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Home Depot offers how-to classes for do-it- yourselfers, featuring instructions on how to
complete home improvement projects using products sold at its stores. This is an example of how
Home Depot has differentiated itself through its ________.
A) product assortment
B) services mix
C) segmentation
D) atmosphere
E) targeting
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
While all retailers would like to achieve ________ while charging ________, the two seldom
happen together.
A) low volume; high markups
B) low volume; low markups
C) high volume; high markups
D) high volume; low markups
E) high volume; cut-rate markups
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In-store demonstrations, displays, contests, and visiting celebrities are examples of
________.
A) franchises
B) sales promotions
C) agent promotions
D) broker promotions
E) product life-cycling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Press conferences, speeches, store openings, special events, newsletters, magazines, and
public service activities are examples of ways retailers use ________.
A) public relations
B) sales promotions
C) personal selling
D) the wheel-of- retailing concept
E) retail convergence
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do stores cluster together?
A) to decrease competition
B) to increase their customer pulling power
C) to take advantage of franchise agreements
D) to create retailer cooperatives
E) to standardize the service mix
E) to standardize the service mix
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