mkt101 c13b

A retailer& ________ should differentiate the retailer while matching target shoppers expectations. One strategy is to offer merchandise that no other competitor carries.

A) agent

B) broker

C) product assortment

D) environment

E) distribution strategy

• E) pricing strategy
• A) supplier
• B) manufacturer
• D) store layout
• C) product assortment

costco surprise offerings of seconds, overstocks, and closeoutsoccasionally including

diamondsis an example of how a retailer can differentiate itself through ________.

A) product assortment

B) services mix

C) experiential retailing

D) store atmosphere

E) high-low pricing

• H) luxury branding
• A) product assortment
• G) online presence
• F) celebrity endorsements
• I) seasonal promotions

Home Depot offers how-to classes for do-it- yourselfers, featuring instructions on how to
complete home improvement projects using products sold at its stores. This is an example of how
Home Depot has differentiated itself through its ________.
A) product assortment
B) services mix
C) segmentation
D) atmosphere
E) targeting

• A) product variety
• C) market positioning
• D) pricing strategy
• E) promotional activities
• B) services mix

While all retailers would like to achieve ________ while charging ________, the two seldom
happen together.
A) low volume; high markups
B) low volume; low markups
C) high volume; high markups
D) high volume; low markups
E) high volume; cut-rate markups

• C) high volume; high markups
• D) high volume; low markups
• E) high volume; cut-rate markups
• A) low volume; high markups
• B) low volume; low markups

In-store demonstrations, displays, contests, and visiting celebrities are examples of
________.
A) franchises
B) sales promotions
C) agent promotions
D) broker promotions
E) product life-cycling

• E) product demonstrations
• B) sales promotions
• A) franchise promotions
• C) agent demonstrations
• D) broker contests

Press conferences, speeches, store openings, special events, newsletters, magazines, and
public service activities are examples of ways retailers use ________.
A) public relations
B) sales promotions
C) personal selling
D) the wheel-of- retailing concept
E) retail convergence

• A) public relations
• I) supply chain management
• H) product development
• G) email campaigns
• F) social media marketing

Why do stores cluster together?
A) to decrease competition
B) to increase their customer pulling power
C) to take advantage of franchise agreements
D) to create retailer cooperatives
E) to standardize the service mix

• B) to increase their customer pulling power
• E) to standardize the service mix

• A) to decrease customer pulling power
• C) to take advantage of franchise agreements
• D) to create retailer cooperatives

________ were the main form of retail cluster until the 1950s.
A) Department stores
B) Discount stores
C) Independent off-price retailers
D) Central business districts
E) Independent stores

• B) Discount stores
• C) Independent off-price retailers
• D) Central business districts
• E) Independent stores
• A) Department stores

________ is a group of retail businesses built on a site that is planned, developed, owned,
and managed as a unit.
A) merchant wholesaler
B) franchise
C) shopping center
D) supermarket
E) hypermarket

• A) wholesale market
• D) convenience store
• B) retail store
• C) shopping center
• E) hypermarket

A ________ contains from 40 to 200 stores, is like a covered mini-downtown, and attracts customers from a wide area.
A) community shopping center
B) neighborhood shopping center
C) strip mall
D) regional shopping center
E) power center

• A) community shopping center
• B) neighborhood shopping center
• C) strip mall
• E) power center
• D) regional shopping center