self

What is the definition of self according to the text?

• The fact of being who a person is

• The combination of characteristics or qualities that a person has

• A person's essential being that distinguishes them from others

• The structures of the unconscious mind shared among beings of the same species

Which of the following is NOT a feature of personality mentioned in the text?

• Inconsistent (changes rapidly)

• Self serving (to meet own needs)

• Overt (external behavior is affected by personality)

• Integrated whole

What is the main objective of the trait & factor theories in personality research?

• To explain & predict behaviors

• To analyze archetypes in mythology

• To study consumer identity elements

• To determine the positioning of a brand

Which approach combines motivation research with trait and factor theories in personality study?

• Psychographics approach

• Psychoanalytic approach

• Typology approach

• Trait & Factor theories approach

What is the main purpose of segmentation in marketing strategies?

• To waste marketing budget

• To decrease communication efficiency

• To increase brand recognition

• To confuse consumers

According to the text, what is an archetype?

• A belief that some condition is preferable to its opposite

• A type of segmentation variable

• A statement about who one is in society

• A primitive mental image inherited from the earliest human ancestors

What is the relationship between lifestyle and consumer identity according to the text?

• Lifestyle is only about how we allocate discretionary income

• Lifestyle marketing allows consumers to pursue their chosen ways to enjoy life

• Lifestyle is a statement about who one is in society

• Lifestyle has no impact on consumer identity

What is the role of values in consumer behavior according to the text?

• Values are only related to physical objects

• Values have no impact on consumer choices

• Values dictate what is right or wrong, acceptable or unacceptable

• Values are stereotypes that influence behavior

What is the main focus of lifestyle marketing?

• To limit consumer choices

• To promote unhealthy habits

• To allow consumers to express their social identities

• To discourage leisure activities

How are archetypes related to consumer behavior?

• Archetypes are symbols that vary across time and space

• Archetypes are only used in quantitative research

• Archetypes provide a language to understand the essence of a brand

• Archetypes have no impact on consumer decisions