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Quiz
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Business
•
12th Grade
•
Practice Problem
•
Easy
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of self according to the text?
A person's essential being that distinguishes them from others
The mental image inherited from the earliest human ancestors
The combination of characteristics or qualities that a person has
The fact of being who a person is
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a feature of personality mentioned in the text?
Inconsistent (changes rapidly)
Overt (external behavior is affected by personality)
Self serving (to meet own needs)
Integrated whole
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which approach is associated with Freud's model of the mind?
Psychoanalytic
Psychographics
Trait & Factor theories
Typology
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main objective of trait & factor theories?
To measure attitudes
To study brand archetypes
To explain & predict behaviors
To analyze consumer habits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the Implicit Associations Test (IAT) mentioned in the text?
To measure consumer preferences
To analyze brand archetypes
To predict behaviors
To measure attitudes and prejudices towards a brand
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which model allows for determining the positioning of a brand and comparing it across different countries or cultures?
Identity
Brand archetypes
Lifestyle
Needscope
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the self-concept according to the text?
The person's ideas and feelings about him or herself
A primitive mental image inherited from ancestors
The fact of being who a person is
The combination of characteristics or qualities that a person has
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