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What is the definition of self according to the text?

• A person's essential being that distinguishes them from others

• The mental image inherited from the earliest human ancestors

• The combination of characteristics or qualities that a person has

• The fact of being who a person is

Which of the following is NOT a feature of personality mentioned in the text?

• Inconsistent (changes rapidly)

• Overt (external behavior is affected by personality)

• Self serving (to meet own needs)

• Integrated whole

Which approach is associated with Freud's model of the mind?

• Psychoanalytic

• Psychographics

• Trait & Factor theories

• Typology

What is the main objective of trait & factor theories?

• To measure attitudes

• To study brand archetypes

• To explain & predict behaviors

• To analyze consumer habits

What is the purpose of the Implicit Associations Test (IAT) mentioned in the text?

• To measure consumer preferences

• To analyze brand archetypes

• To predict behaviors

• To measure attitudes and prejudices towards a brand

Which model allows for determining the positioning of a brand and comparing it across different countries or cultures?

• Identity

• Brand archetypes

• Lifestyle

• Needscope

What is the self-concept according to the text?

• The person's ideas and feelings about him or herself

• A primitive mental image inherited from ancestors

• The fact of being who a person is

• The combination of characteristics or qualities that a person has

What is the relationship between lifestyle and consumer identity?

• Lifestyle is solely about discretionary income

• Lifestyle is a statement about who one is in society

• Lifestyle has no impact on consumer identity

• Lifestyle is unrelated to social identities

What do values dictate according to the text?

• What is right or wrong, acceptable or unacceptable

• How to spend leisure time

• How to allocate discretionary income

• How to express social identities

What is the main goal of lifestyle marketing?

• To allow consumers to pursue their chosen ways to enjoy life

• To promote unsustainable practices

• To discourage social identities

• To limit consumer choices