PRINCIPLES OF MARKETING

A form of marketing and advertising in which a company communicates and interacts with its target audience directly without middlemen.

• Advertising marketing

• Direct marketing

• Sales Marketing

• Interactive marketing

I. Advertising is the most expressive among the promotion types because it relies heavily in visuals, colors, words and sounds

II. Advertising is a form personal of communication, meant to bring a product or service to the attention of potential or current customer

• Only statement one is correct

• Only statement two is correct

• Both statements are correct

• Neither of the two

The objective of advertising are:

• 1. To inform

  2. To persuade

  3. To remind

  4. To compare

• 1. To inform

  2. To Sell

  3. To compare

  4. To remind

• 1. To remind

  2. To persuade

  3. To compare

  4. To buy

• 1. To transact

  2. To inform

  3. To compare

  4. To remind

This execution style is expressed on how products fits a certain lifestyle

• Fantasy

• Lifestyle

• Slice of life

• Mood

It is a technique wherein the agent uses persuasive skills to persuade a customer to purchase a goods or services.

A discount coupon elicits response by giving an incentive to purchase the product in specific period

• Consumer prize

• Consumer scheme

• Consumer freebies

• Consumer incentives

It consist of sales programs which help increase the unit sale of a product.

It features individual or group of people giving positive feedback

• Feedback results

• Positive results

• Testimonial

• Positive features

Advertising messages can be expressed through the following execution style:

1. Lifestyle-How products fits a certain lifestyle

2. Slice of life- Depicts scenarios where the product is used in normal, day to day settings

3. Fantasy- Exaggerated effect of the product/service in question

4. Mood - Attempt to build thematic atmosphere around a product or service

5. Musical - Expresses the message ad through beats

6. Technical/scientific evidence - Uses technical knowledge or scientific evidence

7. Testimonial - Features individual or group of people giving negative feedback

Determine the incorrect numbers:

• #6 & #7

• #2 & #7

• #5 & #7

• #7 only

• #7 &#4