Chapter 1 Review Quiz

Utility is not directly related to matching

• Form

• Place

• Time

• Information

Are the kinds of things you can touch or hold in your hand, such as clothing, and computers.

• Services

• A smile

• Goods

• Free Pizza

Are the kids of things you can't physically touch, yet have monetary value andmeet the needs and wants of consumers

• Free doughnuts

• A hug

• Goods

• Services

People who share similar needs and wants and can purchasd products are called a (n)

• Market

• Consumer market

• Industrial market

• Target market

The __________ is also known as a business-to-business market.

• Wal-mart

• Market share

• Industrial Market

• Consumer Market

Utility increased when fast-food restaurants began accepting credit cards.

• Possession Utility

• Place Utility

• Time Utility

• Competiton

Communicating with potential customers to inform, persuade, or remind them about a business's products is the marketing function called?

• Product

• Promotion

• Placement

• Price

The five economic utilities are ​ (a)   , ​ (b)   , ​ (c)   , ​ (d)   , and ​ (e)   .

• Form
• Place
• Possession
• TIme
• Information
• Added Value

The group that is identified for a specfic marketing program is referred to as a (n) __________ market.

• Consumer

• Product

• Target

• Industrial

The _______ contains the four basic marketing strategies called the four P's.

• Customer profiling

• Target marketing

• Consumer msrketing

• Mixed marketing