META DMA: Chapter 4 Study Set

What should businesses consider before choosing a campaign objective in Ads Manager?

• The color scheme of their ads

• Their target audience's favorite social media platform

• Their defined business goal

• The number of competitors in the market

Which of the following is the Awareness stage of the customer journey NOT good for?

• Reach

• Video views

• Brand awareness

• Messages

What is the main purpose of Awareness objectives in Ads Manager?

• To encourage people to make a purchase

• To get people to think about a business' offerings

• To generate interest in a business' products or services

• To collect leads for the business

Which objective is suitable for businesses aiming to drive potential customers and/or clients to their website or app?

• Awareness

• Engagement

• Traffic

• Leads

What is the primary goal of the Consideration objectives in Ads Manager?

• To increase brand awareness

• To encourage people to make a purchase

• To collect leads for the business

• To get people to think about a business' offerings

Which objective focuses on getting more video views, post interaction, Page likes, or event responses?

• Engagement

• Sales

• Awareness

• Leads

During which stage of the customer journey would you have the objective of collecting leads?

• Awareness

• Consideration

• Conversion

• Campaign

Which objective aims to find new people to install an app and continue using it?

• Engagement

• App promotion

• Traffic

• Sales

Which objective aims to find new people to install an app and continue using it?

• Engagement

• App promotion

• Traffic

• Sales

Why is it important to align your business goal with the corresponding ad objective?

• To confuse potential customers

• To reduce the reach of your ads

• To determine how ads are delivered

• To increase ad costs