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META DMA: Chapter 4 Study Set

Authored by Timothy Williams

Other

12th Grade

18 Questions

Used 4+ times

META DMA: Chapter 4 Study Set
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should businesses consider before choosing a campaign objective in Ads Manager?

The color scheme of their ads

Their target audience's favorite social media platform

Their defined business goal

The number of competitors in the market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the Awareness stage of the customer journey NOT good for?

Reach

Video views

Brand awareness

Messages

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of Awareness objectives in Ads Manager?

To encourage people to make a purchase

To get people to think about a business' offerings

To generate interest in a business' products or services

To collect leads for the business

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which objective is suitable for businesses aiming to drive potential customers and/or clients to their website or app?

Awareness

Engagement

Traffic

Leads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of the Consideration objectives in Ads Manager?

To increase brand awareness

To encourage people to make a purchase

To collect leads for the business

To get people to think about a business' offerings

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which objective focuses on getting more video views, post interaction, Page likes, or event responses?

Engagement

Sales

Awareness

Leads

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which stage of the customer journey would you have the objective of collecting leads?

Awareness

Consideration

Conversion

Campaign

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