Planning And Launching A Successful Marketing Campaign

Who wrote the famous phrase 'every battle is won before it is fought'?

• Marketing Strategist

• Chinese Proverb

• Sun Tzu

• Adam Erhart

What advice is given in the text about the importance of preparation in marketing?

• The preparation is only important at the end of the process

• The preparation is crucial for success

• The preparation is not relevant in marketing

• It is not necessary to plan in advance

What is the first step mentioned to plan and launch a successful marketing campaign?

• The How

• The Where

• The What

• The Why

What is recommended to avoid when promoting something according to the text?

• Promote what the market wants

• Promote what one wants

• Not promote anything

• Promote only on social media

What should be done in the 'Who' stage of planning a marketing campaign?

• Create a Facebook ad

• Research about social media

• Decide which tactic to execute

• Find the overlap between the offer and customers

What should be determined in the 'Where' stage of planning a marketing campaign?

• The campaign budget

• Where the customers are to reach them

• The ad design

• The logo color

Why is it advised not to start the planning of a marketing campaign with the 'How' stage?

• Because the 'How' is the most important

• Because the 'How' is the easiest part

• Because the 'How' depends on the 'Why', 'What', and 'Who'

• Because the 'How' is irrelevant

What Chinese proverb is mentioned in the text to emphasize the importance of acting now in marketing?

• Patience is a virtue

• Don't put off until tomorrow what you can do today

• The best time to plant a tree was 20 years ago, the second best time is now

• Time is money

What is recommended to do if it is determined that the target audience is on YouTube?

• Run television ads

• Research how to execute a content strategy on YouTube

• Create radio ads

• Post on Instagram

What is the main focus when determining 'The What' in marketing campaign planning?

• What the market wants

• What one wants

• What the competition is doing

• What is easier to promote