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Marketing Quiz

Authored by Kristen Cogan

Other

9th Grade

Used 2+ times

Marketing Quiz
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Girl Scouts Selling girl scout cookies is:

Personal selling

Telemarketing

Publicity

Direct mail

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The attention of a person or product in the news media.

Personal selling

Telemarketing

Publicity

Direct mail

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes product packaging so important to brands?

protection and preservation of the product

communication of key information to shoppers

Looks good on shelf

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is:

Guerrilla Marketing

Ambush Marketing

Social Media Marketing

Product Placement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

products integrated into the show itself

Product Placement

Newspaper

TV Commercials

Magazines

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is:

Sales Promotion

Radio

Guerrilla Marketing

Ambush Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Breaking up the market into smaller, more homogeneous groups, is called:

Market Segmentation

Market Diversion

Market Targeting

Market Research

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