L3 ATDip Floristry: LO2 D2 TYPES OF SALES

What does the face-to-face (F2F) sales method involve?

• Online interactions through social media platforms

• Direct, in-person interactions between a salesperson and a customer

• Automated email communication with potential customers

• Indirect marketing through television and radio ads

What is a key characteristic of sales over-the-phone in terms of reaching customers?

• It requires significant travel

• It is resource-intensive

• It is efficient

• It allows for live demonstrations

What is one of the cost benefits of sales over-the-phone compared to face-to-face sales?

• Higher travel expenses

• More personal customer interaction

• Contacting fewer prospects per day

• Eliminating travel expenses

What is the aim of sales via email?

• To provide general information about the company

• To discourage customers from visiting the website

• To reach out to potential or existing customers to promote products, services, or offers and generate sales

• To avoid personalizing messages to customers

What is the purpose of Search Engine Optimization (SEO) in an online shop?

• To process orders more efficiently

• To optimize the online store for search engines to increase visibility and attract more visitors through organic search

• To provide customer support

• To manage the inventory and shipping

Which of the following is NOT a key component of an online shop as mentioned in the text?

• Website or Platform

• Order Fulfillment

• Analytics and Optimization

• In-store product placement

How are agents typically compensated in the sales via an agent method?

• Hourly wages

• Commission-Based Compensation

• Salary plus benefits

• Profit sharing

What is necessary for a company when employing the sales via an agent method to ensure alignment with the company's goals and values?

• Careful selection, training, and management of agents

• Reducing the number of agents to a minimum

• Offering the highest commission in the industry

• Focusing on short-term sales targets only

What is the purpose of integrating various sales methods into a cohesive sales strategy for a floristry business?

• To decrease the overall costs of the business

• To leverage the strengths of each approach, reach a wider audience, and cater to different customer preferences

• To focus solely on online sales and reduce physical store presence

• To limit the variety of floral arrangements offered

What is the main advantage of face-to-face sales for a floristry business?

• It allows for detailed discussions about preferences, themes, and budgets

• It is the only method available 24/7

• It eliminates the need for an online presence

• It is the most cost-effective sales method