design

What is the primary objective of packaging design?

• To create a vehicle for transportation

• To contain and protect a product

• To generate a sale

• To identify a product in the marketplace

Which elements are connected in packaging design?

• All of the above

• Regulatory information and design elements

• Form, structure, and color

• Materials, imagery, and typography

What does packaging design aim to do in the marketplace?

• All of the above

• Contain and dispense products

• Identify and distinguish products

• Store and transport products

What is the goal of packaging design in terms of marketing objectives?

• To distinguish a product

• To meet marketing objectives

• To generate a sale

• To communicate a product's personality

Which of the following is NOT a function of packaging design?

• Protect products

• Transport products

• Identify products

• Cook products

What does packaging design aim to communicate about a consumer product?

• Function

• Personality

• Color

• Structure

What are the ancillary design elements in packaging design?

• Form and structure

• Materials and color

• Imagery and typography

• Regulatory information and color

What is the connection between packaging design and marketing objectives?

• To create a vehicle for transportation

• To distinguish a product

• To communicate a product's personality

• To meet marketing objectives