Intro to Marketing SGO Test - Fall 2023 /spring 2024

1. Which of the following utilities involves making products? 1. ¿Cuál de las siguientes utilidades implica fabricar productos?

• Information
• Form
• Possession
• Place
• Price

2. Which economy would best describe that of the United States?2. ¿Qué economía describiría mejor la de Estados Unidos?

• Mixed
• Traditional
• Market
• Command
• None of the above

3. Mass marketing would probably be used to sell ... 3. El marketing masivo probablemente se utilizaría para vender...

• textbooks
• bottled water
• designer purses
• baby clothes
• yoga mats

4. Price lining is... El revestimiento de precios es

• lining shelves with price tags
• offering similar items at varying prices
• putting higher priced items in front of lower priced items
• selling items at different prices depending on location

5. The Law of Diminishing Marginal Utility explains …… 5. La ley de la utilidad marginal decreciente explica……

• How much work an employee accomplishes during a given period of time
• How much of an item a customer will purchase
• Legal aspects of marketing
• How to manufacture your item and sell it to a retailer

6. When determining a distribution strategy, you must think about 6. Al determinar una estrategia de distribución, debes pensar en

• transportation
• storage
• tracking items
• all of the above
• none of the above

7. Inflation.... inflación...

• is good for the economy
• is normal as long as it is not excessive
• drives down prices
• does not occur in the United States

8. The relationship between demand and price is: 8. La relación entre demanda y precio es:

• As price goes up, demand goes down
• As price goes, up, so does demand
• As price goes up, demand stays stagnant
• There is no relationship between price and demand
• That it only changes when we are in a recession

9. When using the Superior Point method for overcoming objections, you 9. Al utilizar el método del Punto Superior para superar objeciones, usted

• Substitute a product for a less expensive one
• Bring the objection back as a selling point
• tell them their objection is based on misinformation
• Acknowledge the objection but then point out what is better about the product and what it offers

10. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT: Todas las siguientes serían formas de segmentar dentro de la categoría de segmentación psicográfica EXCEPTO:

• interests
• income
• lifestyle
• personality