Introduction to Marketing Unit Test REVIEW

Which of the following is NOT the meaning of a market?

• All of the potential customers that have the ability and desire to purchase a business’ products

• All of the businesses that have the ability and desire to sell products

• Where customers go to purchase products

• Where customers, and potential customers, are physically located

Marketing is both a philosophy and a function.

• True

• False

Four Marketing Philosophies are: Product , Sales, Market and Societal Marketing Orientation.

• True

• False

The idea that companies should analyze the needs of their customers, and then make decisions to satisfy those needs better than the competition is called what?

• The marketing concept

• The marketing philosophy

• Product orientation

• Sales orientation

According to the marketing concept, businesses must focus on satisfying:

• Customer best interests and needs

• Customer needs and wants

• Customer price limitations and needs

• Customer price limitations and wants

A need is a basic unit of survival. It is something that a person cannot live without.

• True

• False

A want is something that is desired

• True

• False

A unique blend of product, price, place, and promotion strategies designed to produce mutually satisfying exchanges with consumers is often referred to as the:

• Marketing Balance

• Marketing Mix

• Marketing Plan

• Marketing Strategies

Which of the following make up the “four P’s” of marketing?

• Price, Place, Promotion, Public Relations

• Product, Personal Selling, Place, Promotion

• Price, Place, Promotion, Product

• Price, Promotion, Personal Selling, Public Relations

This is usually the starting point of the marketing mix:

• Price

• Place

• Product

• Promotion