Business Management Practice 7 Quiz

Business Management Practice 7 Quiz

9th Grade

20 Qs

quiz-placeholder

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Business Management Practice 7 Quiz

Business Management Practice 7 Quiz

Assessment

Quiz

Business

9th Grade

Medium

Created by

TERESA MARIE ROGERS

Used 23+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the four Ps of the marketing mix that focuses on the attributes and features of a product?

Price

Place

Product

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following elements of the marketing mix involves making the product available to the customer?

Product

Price

Place

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the "price" element of the marketing mix refer to?

The product's features and attributes

The method of promoting the product

The amount charged for the product

The availability of the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component of the marketing mix involves communication strategies to promote a product or service?

Product

Place

Price

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

The process of determining the cost of a product

The process of dividing a market into distinct groups with similar needs and characteristics

The process of distributing a product to consumers

The process of promoting a product to potential customers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of market segmentation?

Target market

Demographics

Distribution

Psychographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does utility refer to in marketing?

The form, place, time, and possession of a product

The features and attributes of a product

The cost of a product

The promotion strategy for a product

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