chapter 1 - Ecom

What is the purpose of Puma’s content management system?

• To track their employee performance

• To manage their digital content effectively

• To handle their supply chain management

• To manage their financial transactions

Why did Puma build a single centralized website rather than continue with multiple websites serving different countries and regions?

• To complicate their online presence

• To reduce costs and improve efficiency

• To increase their carbon footprint

• To confuse their customers

What social media sites does Puma use, and what do they contribute to Puma’s marketing effort?

• Instagram for brand promotion

• LinkedIn for job postings

• Twitter for product reviews

• Facebook for customer support

What is e-commerce?

• Online buying and selling of goods and services

• Physical fitness training

• Social media usage

• Traditional in-person shopping

What are the major technological building blocks underlying e-commerce?

• Internet, Web, and Mobile Platform

• Smoke Signals, Drums, and Carrier Pigeons

• Billboards, Flyers, and Brochures

• Television, Radio, and Print Media

What are the major trends in e-commerce?

• Science, History, and Literature

• Politics, Religion, and Art

• Business, Technology, and Society

• Fashion, Food, and Fitness

What is C2C in e-commerce?

• Computer to Computer

• Country to Country

• Customer to Customer

• Company to Customer

What is social e-commerce?

• E-commerce for senior citizens

• E-commerce for pets

• E-commerce focused on space exploration

• E-commerce enabled by social networks

What is the brief history of E-commerce from 1995-2000?

• Invention

• Consolidation

• Reinvention

• Exploration

What are the major themes underlying the study of e-commerce?

• Food, Fashion, and Travel

• Technology, Business, and Society

• Sports, Cars, and Technology

• Music, Movies, and Games