Unit 8: Social Media Advertising Part 2

What is LinkedIn primarily used for in a business context?

• Business-to-business (B2B) advertising

• Online gaming

• Streaming movies

• Personal blogging

How many ad variations can you create in a LinkedIn campaign?

• Unlimited

• Five to seven

• Two to four

• One

What is the name of the advertising tool for LinkedIn?

• Campaign Manager

• Business Suite

• Marketing Hub

• Ad Manager

What types of advertisements are available on LinkedIn?

• Text ads and sponsored updates

• Banner ads and pop-up ads

• Video ads and carousel ads

• Email ads and direct messages

What is the recommended starting target audience size on LinkedIn?

• About 100,000 users

• About 500,000 users

• About 10,000 users

• About 50,000 users

What is the minimum daily budget for a LinkedIn campaign?

• Fifty dollars

• Five dollars

• Ten dollars

• Twenty dollars

What factors influence how often your ads are displayed on LinkedIn?

• The color scheme of your ad

• The time of day you post your ad

• The number of followers on your company page

• Your CPC or CPM bid and the campaign's performance history

What metrics can you view in LinkedIn's Campaign Manager?

• Impressions, clicks, and total likes

• Page views, video views, and follower count

• Email opens, click-through rates, and conversion rates

• Impressions, clicks, average CTR, and total engagement

What is the primary purpose of the Google Display Network within AdWords campaigns?

• To display ads exclusively on Google's search results pages

• To display ads across multiple Google sites like Gmail, YouTube, and Blogger

• To manage email marketing campaigns for Gmail users only

• To track the performance of organic search results on Google

What factors determine your ad's position on the Google Display Network?

• The size and color of your ad

• Your ad's click-through rate (CTR) only

• Your bid, quality score, and the expected impact of extensions and other ad formats

• The time of day your ad is displayed