Visual Merchandising Quiz

Why might larger retailers require a team to plan and build displays or lay out stores?

• Because they have more products to display

• Because they have smaller spaces to work with

• Because they prefer individual work over teamwork

• Because they have less variety in merchandise

What is the role of a visual merchandiser in smaller retailers?

• To manage the financial accounts

• To work in a team to plan displays

• To plan and produce displays alone

• To assist customers with sales

What is a planogram?

• A. A type of software used for inventory management.

• B. A chart used by visual merchandisers to show how a store should be laid out.

• C. A financial plan for marketing strategies.

• D. A blueprint for constructing retail buildings.

What does a planogram show?

• A. The color scheme of the store.

• B. The budget for visual merchandising.

• C. How many items should be displayed and how they must be positioned.

• D. The type of items to be sold in the store.

What will a visual merchandiser follow as per the store's requirements?

• Their personal style

• A brief set by the store

• Competitor store layouts

• Random placement of merchandise

Why does the brief for merchandise layout exist?

• To ensure each store has a unique layout

• To follow traditional merchandising rules

• To maintain consistency across all stores

• To make the layout complex

What do visual merchandise displays use to make them more interesting?

• Only the products they are selling

• Carefully selected props

• Plain backgrounds

• No additional elements

Why is lighting considered important in visual merchandising?

• It is not important at all

• It can create drama and highlight specific products

• It is only used to illuminate the store

• It is used to reduce the focus on the products

What do high-end retailers do to make their products look more valuable?

• Use large blocks of identical products

• Stock vast amounts of products to sell at a low price

• Have fewer products on display

• Display products in pairs

What is one strategy that some retailers use to create impact?

• Displaying products in pairs

• Having fewer products on display

• Using large blocks of identical products

• Selling products at a high price