Marketing Review S2

Which of the following is a term for physical goods that are bought and sold?

• Sales

• Product

• Pricing

• Services

The people who purchase from a retail business?

• Manufacturer

• Customer

• Wholesaler

• Buyer

Which of the following is a term for intangible things, such as providing a delivery, that are sold by retailers?

• Services

• Gifts

• Training

• Products

Which of the following holds large quantities of product that are later sent either to retail locations or directly to customers?

• Manufacturer

• Wholesaler

• Distribution Center

• Retailer

These customers tend to make quick decisions, often buying inexpensive items that are not of high importance.

• Trend Buyers

• Impulse Buyers

• Comparison Shoppers

• Recreational Shoppers

Which economic utility increased when fast food restaurants began accepting credit cards?

• possession utility
• form utility
• information utility
• place utility

Which of the following utilities is not directly related to marketing?

• possession utility

• form utility

• information utility

• place utility

During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______________ utility.

• time
• place
• form
• utility

The employees of a home improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the _________ utility of their goods. 

• information
• time
• place
• possession

Having your product sold at Wal Mart is an example of

• Price utility

• Place utility

• Form untiliy

• Time utility