The Consultants Guide - Chapter 11

What type of advertising is addressed in the chapter

• Smoke signal

• Word-of-Mouth

• Print advertising

• Social Media

Word-of-mouth advertising basically means

• Chisme (gossip)

• Ads delivered through online video platforms like YouTube, Vimeo, etc

• Collaborating with influencers or personalities to promote products or services to their followers.

• Representatives of the company share information with other agencies

The purpose of this chapter is to describe key strategies consultants can incorporate within their consulting work___________

• To increase the likelihood of positive, word-of-mouth advertising.

• To increase the changes of resigning contracts

• To decrease client complaints and increase positive feedback

• To find the Holy Grail and live forever

Remember, there are two primary components of successful consulting:_____________

• The consultant effectively changes staff performance to attain the outcomes desired of consulting

• Convince all members of staff that the Loch Ness monster controls the weather

• Bring about behavior change at an atomic level

• Staff are accepting of consultant's work

Consulting success in one agency often creates opportunities

• to socializie

• to increase revenue

• to refine your paperwork skills

• to consult with other agencies

Effective AND acceptable services may

• cause financial hardship for the company

• cause an unethical dual relationship

• lead to additional services and future work opportunities

• bring the end to all mankind and ice cream

Draw 2 Supplemental strategies for promoting positive word-of-mouth advertising

Answer explanation

1. 1. Be a positive presence, someone pleasant to be around, provide praise and correction at a good ratio.

2. 2. Be responsive, even if you can't make it to planned visits, let them know. Follow through with commitments.

3. 3. Punctuality: This means arriving on time but also fulfilling duties on time.

4. 4. Working off the clock. Occasionally working on programs or responding to emails off the clock. This can be an investment.

5. 5. No DRAMA (We-versus-them). When staff and management are pitted against each other, be careful to not take sides.

6. 6. Willingness to end contract. Its better to be known as ending contract for lack of follow through than your services simply not working.

Success in conducting a a training workshop means essentially 2 things:

• Training must be magical and beautiful.

• Training must be effective and acceptable.

• Training must be efficient and endearing.

• Training must be receivable and trackable.

Type ways to make a training workshops more acceptable

Answer explanation

1. 1 Relevance. Make sure the training topics are relevant to their job duties (this can be hard when you're hired to do a specific training).

2. 2. Participation: promote active trainee responding (ATR).

3. 3. Mix it -up: Provide continuous stimulus change. Don't go more than 15-20 minutes without some ATR. Don't rely solely on PowerPoints.