All of the following are economics of customer retention, except __________.

ABDT3523 E-CRM C2

Quiz
•
Business
•
University
•
Hard
Chan KY
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Increasing purchases as tenure grows.
Lower customer management costs over time.
Customer referrals.
Marked down price
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Positive retention strategy is rewarding customers for maintaining relationship while negative retention strategy is __________ customers from exit the relationship.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a negative retention strategy?
bonding
high switching costs
build customer engagement
enhance customer delight
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are examples of marketing mix, except _________.
physical evidences
people
customer communication
product
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
________ ________ consist of company's office, work uniform, and company website.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Due to internet advanced, disintermediation occurred and companies started to sell directly via __________________.
social media platforms
virtual sellers
company websites
all of the above.
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Counselling, consulting and coaching are the examples of value from ______.
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