ABDT3523 E-CRM C2

All of the following are economics of customer retention, except __________.

• Increasing purchases as tenure grows.

• Lower customer management costs over time.

• Customer referrals.

• Marked down price

Positive retention strategy is rewarding customers for maintaining relationship while negative retention strategy is __________ customers from exit the relationship.

Which of the following is a negative retention strategy?

• bonding

• high switching costs

• build customer engagement

• enhance customer delight

These are examples of marketing mix, except _________.

• physical evidences

• people

• customer communication

• product

________ ________ consist of company's office, work uniform, and company website.

Due to internet advanced, disintermediation occurred and companies started to sell directly via __________________.

• social media platforms

• virtual sellers

• company websites

• all of the above.

Counselling, consulting and coaching are the examples of value from ______.