ABDT3523 E-CRM C2

ABDT3523 E-CRM C2

University

7 Qs

quiz-placeholder

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ABDT3523 E-CRM C2

ABDT3523 E-CRM C2

Assessment

Quiz

Business

University

Hard

Created by

Chan KY

FREE Resource

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are economics of customer retention, except __________.

Increasing purchases as tenure grows.

Lower customer management costs over time.

Customer referrals.

Marked down price

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Positive retention strategy is rewarding customers for maintaining relationship while negative retention strategy is __________ customers from exit the relationship.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a negative retention strategy?

bonding

high switching costs

build customer engagement

enhance customer delight

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

These are examples of marketing mix, except _________.

physical evidences

people

customer communication

product

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

________ ________ consist of company's office, work uniform, and company website.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Due to internet advanced, disintermediation occurred and companies started to sell directly via __________________.

social media platforms

virtual sellers

company websites

all of the above.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Counselling, consulting and coaching are the examples of value from ______.