EBM Quiz II

The following insight can be gathered through Qualitative Customer Research:

Percentage of Customers depending on word of mouth to purchase a smartphone.

• True

• False

• Yesn't

• Nahi Maloom

The following is an example of:

• Infomediary

• Metamediary

• Agency

• Review Site

In 2004, Google sold approximately 20 million shares with at least five bids. The aim was to enjoy short-term gains from trading securities.

In addition, it allowed its loyal customers some ownership as part of its reward program. Another reason was to build a strong shareholder base.

This is an example of:

• English Auction

• Dutch Auction

• Indian Auction

• Double Auction

The interface displayed in ClickUP CRM is indicative of:

• Collaborative CRM

• Operational CRM

• Sales CRM

• CustEx CRM

The following is an example of:

• Permission Marketing

• Conversion Marketing

• Smartphone Marketing

• Performance Marketing

An eCommerce portal that sells Artisanal Hand-crafted Chocolates gained exactly 4,000 visitors across 4 days. A count of 2,500 visitors were converted as customers.

Assuming that the remaining "bounced off" the page shortly after visiting, Determine the Bounce Rate.

• 62.50 %

• 37.50 %

• 156.25 %

• Time Nahi mila Calculate karne ko

Using a Built-in Ad-Blocker in a web browser will let a customer Opt-in to receive Web push notifications, promotional offers and deals of the day.

• True

• False

• Non't

• brb

A firm has a manual system of receiving customer grievances via traditional telecall system.

Forecasting the gradual growth of customer base over next years, the firm decides to implement Inbound CRM in lieu of the traditional system. This would enable traceable and swift addressing of customer complaints.

Using the Matrix provided, Assume the quadrant would this strategy fall into.

• High Potential

• Strategic

• Support

• Key Operational

_______ can be used to collect very detailed insights from customers and create customer personas.

• Interview

• Survey

• Ethnography

• Observation

Multi-Channeling refers to:

• The process of transmitting data through a single channel simultaneously.

• The integration of various marketing strategies within a single channel to reach a wider audience.

• Segregating different types of data into distinct channels for organizational purposes.

• How different marketing channels should integrate and support each other and communications based on their relative merits for the customer and the company.