Digital Marketing Part 1

What is the ultimate goal of affiliate marketing according to the learning material?

• To increase website traffic

• To create a new product

• To reduce marketing costs

• To generate new leads, build awareness and trust

How do influencers engage their audience in affiliate marketing?

• By creating advertisements for television

• By offering discounts on their own products

• With blogs or videos to bring in more business for their clients

• By engaging in direct sales

When do companies or individuals promoting another brand's products receive a commission in affiliate marketing?

• When they reach a certain number of followers

• When they post about the product on social media

• Every time a sale is made or a lead is generated

• After a fixed period of advertising

What is the focus of mobile marketing?

• Reaching your target audience on their smartphone or tablet

• Sending direct mail to customers' home addresses

• Reaching a broad audience through television and billboards

• Broadcasting radio advertisements during peak hours

How can marketers tailor their mobile marketing efforts?

• By tailoring offers or special content to a geographic location or time

• By sending random offers to random customers

• By offering the same content to everyone

• By tailoring offers based on the weather

What does PPC stand for in digital marketing?

• Purchase Per Click

• Pay Per Click

• Pay Per Conversion

• Price Per Campaign

Which of the following is NOT a goal of PPC advertising?

• To reduce website traffic

• To build awareness

• To generate leads

• To trigger an action

How are PPC campaigns able to target users?

• Based on their age and gender only

• Based on their demographics, psychographic and behavioural characteristics

• Based on their browsing history only

• Based on their location and device type only

When do businesses have to pay in a PPC campaign?

• When someone clicks on the ad

• When the ad reaches a certain number of views

• When the ad is displayed

• When a sale is made

The search result marked by the blue arrow is called ________.

• Paid Search

• Organic Search

• SERP

• Backlinks