BRA301

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

• Line extension

• Multibrand

• Brand extension

• Rebranding

Duration of _________ should be short and should not be repeated too often.

• Sales promos

• Market promos

• Brand promos

• Product promos

The brand stature construct is equivalent to:

• Esteem multiplied by knowledge

• Differentiation multiplied by knowledge

• Knowledge multiplied by relevance

• Esteem multiplied by differentiation

The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________.

• Profiling

• Profiling Segmentation

• Segmentation

• Positioning

_________ defines what the the brand thinks about the consumer, as per the consumer

• Brand positioning

• Brand attitude

• Brand relationship

• Brand manage

_________ markets are made up of members of the distribution chain

• Consumer

• Business-to-business (industrial)

• Institutional

• Channel

_________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

• Consumer

• Business-to-business (Industrial)

• Reseller

• Institutional

_________is now a significant part of every global corporations marketing arsenal.

• Internet

• Web

• Mobile

• e - marketing

_________ evokes a hierarchical set of customer response effects - i.e. building awareness, comprehension, intentions, and actions.

• Communication

• Merchandizing

• Distribution

• Branding

In_________, internal workshop consisting of important aspects of 'detailed strategic definition' and 'objectives of the brand' is arranged.

• Brand equity

• Brand extension

• Brand planning

• Brand chartering