SMM Unit 1: 4Ps and Digital Marketing Mix

What are the 4Ps of marketing?

• Product, Price, Promotion, Place

• Price, Promotion, Place, Product

• Promotion, Place, Product, Price

• Place, Product, Price, Promotion

Which element of the Marketing Mix refers to an item that satisfies the consumer's needs or wants?

• Place

• Price

• Promotion

• Product

What does Price refer to in the Marketing Mix?

• The amount a customer pays for a product

• Providing customer access and convenience

• Communicating with the customer

• Setting a price that the customer is willing to pay

What does Place refer to in the Marketing Mix?

• Setting a price that the customer is willing to pay

• Communicating with the customer

• The amount a customer pays for a product

• Getting the product to the customer

Which element of the Marketing Mix involves marketing communication used to make the offer known to potential customers?

• Place

• Product

• Price

• Promotion

What are examples of tangible products?

• Hair-cuts, cell phone repair, cleaners at food courts

• Travel tour packages, hotel rooms, ideas to investors

• Laptops, cell phones, hard drives

• Search Engine Optimisation, Pay-per-click, Search Engine Marketing

What factors do businesses need to consider when pricing their products?

• List Price, Price discounts, Special offers and relevant pricing strategies

• Display Ads, Search Marketing, Opt-in E-mail Advertising

• Payments by Credit, Credit terms

• Interactive Advertising, Social Media Marketing, Online Public Relations

What is the advantage of pricing changes in real-time digitally compared to physical stores?

• Saving time and effort for the customer

• Providing customer access and convenience

• Higher degree of price transparency with customers

• Competitive pricing due to minimised overheads

Which platforms are common E-commerce Platforms found in Singapore?

• YouTube, WhatsApp, WeChat, Telegram

• LinkedIn, Pinterest, Snapchat

• Google, Facebook, Instagram, Twitter

• Shopee, Lazada, Amazon

What does Promotion in digital marketing include?

• Travel tour packages, hotel rooms, ideas to investors

• Search Engine Optimisation, Pay-per-click, Search Engine Marketing

• Hair-cuts, cell phone repair, cleaners at food courts

• Display Ads, Search Marketing, Opt-in E-mail Advertising